Duracell and Anomaly NY contacted UNIT9 to redesign the company's aging website. We came up with a brand new information architecture, surfaced through a modern and responsive layout.
Duracell and Anomaly NY contacted UNIT9 to redesign the company's aging website. We came up with a brand new information architecture, surfaced through a modern and responsive layout.
The main focus was the Products section. Our goal was to make sure customers could quickly and easily find a specific type or family of batteries — to read up on detailed documentation or see related content.
The main focus was the Products section. Our goal was to make sure customers could quickly and easily find a specific type or family of batteries — to read up on detailed documentation or see related content.
Duracell wanted to use this opportunity to create and host more editorial content on their site. We built the new Innovation section for them, to surface bespoke articles and battery facts.
Duracell wanted to use this opportunity to create and host more editorial content on their site. We built the new Innovation section for them, to surface bespoke articles and battery facts.
Art Direction & Visual Design
Mobile & desktop Interactive wireframes / user flows / detailed sitemap available upon request.