Airbnb Families

Campaign Website

User flows — Mobile, Tablet & Desktop Interactive Wireframing

— User flows
— Interactive Wireframing

Airbnb invited families from all over the world to effortlessly find their next holiday destination. The UNIT9 team was asked to build a smart and easy to use personality quiz.

Users would be offered a series of visuals to go through, and could swipe each of them right (like!) or left (dislike...) to give their preferences. At the end of the experience, the tool was able to determine the family's profile and provide bespoke holiday recommendations.

Airbnb invited families from all over the world to effortlessly find their next holiday destination. The UNIT9 team was asked to build a smart and easy to use personality quiz.

Users would be offered a series of visuals to go through, and could swipe each of them right (like!) or left (dislike...) to give their preferences. At the end of the experience, the tool was able to determine the family's profile and provide bespoke holiday recommendations.

The tool had to be designed as a mobile-first experience, and intuitive enough so that anyone in the family could pick up any device, go to the site and get swiping.

Once the core concept was defined, I mocked up the main user flow with interactive wireframes, so that both internal and client teams could already get a feel for the final experience.

The tool had to be designed as a mobile-first experience, and intuitive enough so that anyone in the family could pick up any device, go to the site and get swiping.

Once the core concept was defined, I mocked up the main user flow with interactive wireframes, so that both internal and client teams could already get a feel for the final experience.

airbnb—MobileWires
airbnbPhone
airbnbTablet

At the client's request, I also built tablet and desktop interactive wireframes, to ensure all device types and layouts were properly accounted for. These were used as references by the design and development teams as the project evolved.

At the client's request, I also built tablet and desktop interactive wireframes, to ensure all device types and layouts were properly accounted for. These were used as references by the design and development teams as the project evolved.

airbnb7—desktop
airbnb1—home
airbnb2—test
airbnb3—loading
airbnb4—result
airbnb5—fbshare1
airbnb6—fbshare2

Art Direction & Visual Design

airbnb8—visual1
airbnb9—visual2
airbnb10—visual3
airbnb11—visual4
airbnb12—visual5
airbnb13—mobile1
airbnb14—mobile2

Mobile, tablet & desktop interactive wireframes available upon request.